HOLIDAY — The revitalization of the Holiday Mall on U.S. Highway 19 is coming into focus. To celebrate about five months of progress, the property’s new owner threw a carnival.

“When we first embarked on this project, I knew it would draw interest from the residents,” said Mark Gold, whose company, Mishorim Gold Properties, purchased the Holiday Mall in August for $8.56 million. “But their enthusiasm was well beyond what I could have ever imagined. The Holiday area is made up of amazing families looking for experiences, services and shopping opportunities in a fun and safe environment. We are proud to be able to offer it to them.”

This month’s carnival was held from Feb. 3-7 and was set up in the southeast corner of the property’s large parking lot on U.S. 19 and Moog Road. The carnival day on Feb. 6 overlapped with a newly created Fresh Market, which is offered on the first and third Saturday of each month and features local vendors, food trucks, inflatables and more.

According to an MGold Properties press release, the 130,177-square-foot Holiday Mall is 97% occupied after being 40% vacant at the time of the August purchase. Façade work has been completed to spruce up the strip mall’s exterior and the parking lot and surrounding landscaping continues to be addressed, as well.

The property’s anchor tenant is the Winn-Dixie grocery store and it’s Gold’s intention to add more allure to the Holiday Mall by attracting a wider array of storefront options, including food and drink and entertainment businesses. These tenants include Side Splitters Comedy Club, Jack Axes (an axe-throwing range), Chicago Bar and Bistro, The Toy Jungle (specializing in Lego sets and pieces) and Bay Coffee Company.

Many of the newer tenants offering “experiences” for patrons, as the press release stated, are located toward the south end of the Holiday Mall and are still yet to open. The Toy Jungle has, though, welcomed its first customers on Jan. 31 with giveaways and specials.

“The reception we have gotten out here has been incredible,” said Adam Smyk, owner of the Toy Jungle. “People who come through say this is exactly what the area needs. They’re really excited to see what’s going on not only just in my toy store but throughout the entire mall.”

MGold Properties is hopeful the renovated Holiday Mall will be a part of a greater revitalization of the surrounding area. This includes the future opening of a Rasmussen College campus and the Florida Department of Transportation’s $3 million landscaping project addressing the U.S. 19 median.